Wii dev: ‘Nintendo broadens audience, Sony & Microsoft have little incentive to follow’

By Dave Cook
11 September 2012 13:21 GMT

Rodney Greenblat – lead designer of Parappa the Rapper and Wii game Major Minor’s Majestic March – has suggested that when it comes to broadening its audience, Nintendo is king. He also suggests that when it comes to creativity, that consumers are lacking, not developers themselves. Set phasers to ‘debate’.

In an interview with Notenoughshaders – by way of Nintendo Life – Greenblat discussed the nature of creativity in the industry.

“I don’t find any lack of creativity in the game makers” Greenblat explained, “but there is a lack of creativity in the game buyers. I think developers would like to make a wide range of interesting games, but they are difficult to sell, so they don’t get made. So it is a problem of economics.”

“The question really becomes how to open up video gaming to a wider audience,” Greenblat continued, “Nintendo works on this question 24/7. Playstation and Xbox have little incentive to do that. The frontier right now is phones and tablets, but once again it comes down to the buyers.”

“What are people willing to pay for a game on a phone or tablet?” he mused, “will these fees generate enough income for the publishers and developers? I hope so.”

What do you think? Are Nintendo the kings of creativity, or Greenblat’s opinions out of step? Discuss below.

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