Madden NFL 13 is doing rather well at retail, according to new figures posted by EA Sports.
Sell through for the title on launch day in the US was up 7% year-over-year on HD platforms with 900,000 units sold in its first 24 hours on the market, according to EA’s internal estimates. The figures show the game had its “best start ever on this console generation.”
The franchise also set a day one online usage record with a 28% jump in peak simultaneous users over last year’s first day.
“It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays,” said Seong Ohm, Walmart SVP of entertainment. “We’re excited that our partnership with EA has helped deliver our customers unique access and content to this great game.
“There’s incredible demand for Madden NFL 13, and it’s easy to see why people are loving it.”
Since the launch of Madden NFL 13 for EA SPORTS Season Ticket consumers on August 24, there have been 665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.
Madden NFL 13 launched in the US on August 28 on PS3, Wii, Vita, Xbox 360