Sony: PS3 aiming at the family this Christmas

By Patrick Garratt
24 July 2012 10:27 GMT

Sony Worldwide Studios boss Shuhei Yoshida has said PS3’s aim this Christmas is to keep it in the family.

Yoshida said, speaking in the latest Game Informer (via Gaming Everything and CVG): “We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.

“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”

Both The Last of Us and Beyond are slated to release in 2013.

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