DeMartini: EA wants to “be 90 plus Metacritic at everything”

By Brenna Hillier, Monday, 25 June 2012 00:13 GMT

Mega-publisher EA doesn’t set its sights low, according to Origin senior vice president David DeMartini.

Speaking to MCV, DeMartini said the publisher maintains high internal targets.

“EA is in a really interesting place. We have this bar that is set so high, so that whether it is any of our games or services, we want to be 90 plus Metacritic at everything,” he said.

“Origin is moving in that direction. We are not there yet. We understand that. But we are going to get there soon.”

DeMartini and colleague Peter Moore have both hinted in the past that they don’t feel Origin is up to scratch yet, asking gamers to afford them the same growth time as rival service Steam, but the Origin executive is happy with progress so far.

“If 12 months ago you would tell me we’d be in the conversation, I would have been pretty happy,” he admitted.

“And when you look at the fact that over 12m people have downloaded Origin, we have over 50 partners that have flocked to the service in less than 12 months, and we did over $150m in revenue, which represented 400 per cent growth over the previous year – those numbers show we are making huge progress.”


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