According to an internal study carried out by online gaming destination Kongregate, the majority of revenue from microtransactions is generated by end-game items. Although 30% of new players make purchases, their total spend only accounts for 3% of total revenue. The real money comes from the hardcore fans, who may be only 2-10% of total player base, but generate 3,000% more revenue per person. Kongregate shared the results of its research with Gamasutra.
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