Microsoft NUads now open for business

By Brenna Hillier, Friday, 15 June 2012 05:05 GMT

GamesIndustry reports Microsoft has opened doors on NUads, a Kinect-powered advertising line. The ads show 30 second commercials but allow users to participate by voting in a poll; results are shown in real-time. Toyota, Unilever and Samsung Mobile USA have signed up for the first round, to be aired in northern autumn – so be prepared to spend half a minute waving at your TV.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.




  • Microsoft: "expect more investment" in NUads on Xbox Live

    Microsoft has said video advertising and polls on Kinect through Xbox Live has been such a lucrative venture for the firm, it plans to continue the business plan with the addition of more partners.

  • Kinect NUads system shown in video

    Microsoft’s released a video of its Kinect NUads system in action. NUads is a gesture- and voice-based ad system for Kinect that allows you to interact with advertising by tweeting, getting more information on the products you’re looking at, and so on. There’s no date on when this is going to go live, but “pretty […]