“The more accessible content is, the more likely consumers are to purchase it,” says Sony

By Stephany Nunneley, Thursday, 31 May 2012 16:06 GMT

SCEE’s new release manager Robert Walker has said consumer desire for digital content has helped grow the sales of full console titles, which has led Sony to make its titles as “accessible as possible”.

Speaking with MCV, Walker said with the “appetite for digital content,” growing, Sony is making its available content as accessible as possible by offering digital versions of some games day and date with boxed releases.

“We feel that the best thing to do is allow the gamers to decide how and where they purchase their content,” he said. “To make that happen, it is our job to make our content as accessible as possible, whether that is at retail or via digital delivery.

“The more accessible content is, the more likely consumers are to purchase it. How [digital] evolves over time is very difficult to predict.

“But what we can say is that as a business, we take this area very seriously, and have to make sure that we are constantly monitoring both technological advancements, as well as consumer demands.”

An example of this accessibly, is the firm’s PS3 Ultimate Deals promotion in the US in which consumers can download games for a lower price than boxed when purchased with DLC.

PSN users will have 30% knocked off the price, while Plus subscribers pay 50% less.

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Robert Walker