Although the publisher is bringing its games to the show, THQ won’t be fronting an E3 2012 booth.
Speaking to GamesIndustry, a THQ representative confirmed the publisher will attend the show despite not forking out for a booth.
“We’re not producing a booth, but we will be participating in E3. We will be showing games to the E3 judges at their event coming up, and we’ll be hosting a press and business center at the show for meetings (as well as participating with first party activities),” the spokesperson said.
“When we needed to make the decision on the booth (many months ago) we were in a MUCH different place than today. But, we will be there to support our portfolio and the show itself.”
E3 booths are tremendously expensive affairs, and THQ is going through a rough patch financially; the publisher lost a bundle on uDraw last year, resulting in job cuts, executive shuffles, the scaling back of Dark Millenium Online and even the selling off of an entire label.