Gamefly: 75% of digital retailers don’t justify publisher costs

By Brenna Hillier, Wednesday, 25 April 2012 23:40 GMT

Most digital retailers aren’t worth a publisher’s time, Gamefly co-founder Sean Spector has claimed.

Speaking to MCV, Spector said he didn’t expect to see any more digital retailer launches, because publishers aren’t keen on working with them.

“I don’t see there being more and more digital download retailers because for publishers, it is a lot of work for them,” he explained.

“There’s Steam, there’s Gamefly, there’s Origin, there’s Amazon – those are the bigger brands – and then there’s the smaller brands like Green Man Gaming and GOG.

“The publishers don’t want 50 digital partners. That’s too much to manage. The reality is, the bottom 75 per cent won’t bring in enough revenue to justify the effort. It’s a lot of work.”

Gamefly is best known for its rental service, but it also manages Direct2Drive, having purchased the digital retailer last year and used its technology to built up Gamefly PC, now in open beta.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.




  • Direct2Drive is going live once more this weekend

    Direct2Drive is coming out of hibernation after a three-year hiatus. AtGames Digital Media will be relaunching the digital storefront as of this weekend, while GameFly Digital will be shuttered as part of the rebranding. Direct2Drive hit the scene by way of IGN back in 2004, serving up a smattering of different high-profile PC titles for […]

  • GameFly PC now in open beta

    GameFly announced today that its PC service (powered by their acquisition of Direct2Drive) has entered open beta today. Along with selling digital copies of PC games, the service also includes an Unlimited PC Play section with hundreds of games to choose from.


Sean Spector