EA “actively looking into” further acqusitions

By Brenna Hillier, Tuesday, 24 April 2012 08:03 GMT

Mega-publisher EA is prepared to continue its streak of forking out cash to acquire established studios.

In a new entry in EA’s Breaking Into The Industry blog series, corporate development associate Carolyn Rohde was asked whether EA is “actively looking at the market to see who is for sale”, and replied “Yes, definitely”.

“If we’re interested in moving into a particular genre of gaming, or bolstering our presence in a certain area, then we’ll look at the market landscape to see who’s performing the best and who, of those companies, is a good strategic and financial fit for EA,” she explained.

“Then we determine whether an acquisition makes sense.”

EA also receives proposals from bankers when companies go on the market, but doesn’t take every chance blown its way.

“It’s sort of like dating – we ‘date’ a lot of companies, but it has to be a fit both ways for us to ‘marry’ and integrate,” Rohde noted.

Over the last few years, EA has made several high-profile acquisitions, notably PopCap, Chillingo and Playfish.


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