European start-up King.com has close to 10 million people playing its Facebook games daily, leading it to surpass the number of users who play EA titles on the social site. The firm’s most popular title, Bubble Witch Saga, currently has more players than Zynga’s Farmville. Another Facebook game from the firm, Candy Crush Saga, has launched last week and already claims half a million daily users. Still, it has a ways to go before catching up with the juggernaut that is Zynga and its 80 games with 65 million daily users. That being said, King.com hopes to “reach Zynga” levels with its popularity and is eyeing a possible IPO next year. Via Reuters.
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