The Game Marketing Summit has handed the award for Game Marketing Agency of the Year to AKQA, which is the advertising partner of Bethesda. The studio handled the advertising for Skyrim. Campaign of the Year was handed over for Skyrim as well, and RAGE won Best Use of Sound, Best Website for a Product, Best Online Advertising Campaign. EA won for Best Partnership with ESPN, Ubisoft was handed the award for Outstanding Overall Marketing Campaign – General Entertainment for Rocksmith, and Activision took home an award for Most Effective Buzz Marketing: Promotion due to its Call of Duty XP advertising. Thanks, GI International.
Dragon Quest 11 has finally been confirmed for release in the west.
Forza Horizon 3 players can soon get their hands on a rather famous Final Fantasy car.
Get a free game from GOG when you pre-order Absolver, Hello Neighbor, Pillars of the Earth or Sudden Strike 4
If you plan on pre-ordering Absolver, Hello Neighbor, Sudden Strike 4 or Ken Follet’s Pillars of the Earth from GOG, you’ll get a freebie for the trouble.
Game Marketing Awards 2012
Game Marketing Summit
Blizzard is continuing its marketing for the console editions of Diablo 3 that will be out in three weeks, and they’re continuing with the offbeat tone they’ve demonstrated with previous ads in this campaign.
Creative Minx Marketing have buddied up with Konami to handle licensing and retail programs for Metal Gear Rising: Revengeance.