The Game Marketing Summit has handed the award for Game Marketing Agency of the Year to AKQA, which is the advertising partner of Bethesda. The studio handled the advertising for Skyrim. Campaign of the Year was handed over for Skyrim as well, and RAGE won Best Use of Sound, Best Website for a Product, Best Online Advertising Campaign. EA won for Best Partnership with ESPN, Ubisoft was handed the award for Outstanding Overall Marketing Campaign – General Entertainment for Rocksmith, and Activision took home an award for Most Effective Buzz Marketing: Promotion due to its Call of Duty XP advertising. Thanks, GI International.
A new batch of Xbox 360 games are now playable on Xbox One.
The Overwatch League opening day drew around 408,000 viewers, and the numbers soared over the course of the following days.
Monster Hunter World has a play style for everyone – and it all starts with your weapon of choice.
Game Marketing Awards 2012
Game Marketing Summit
Blizzard is continuing its marketing for the console editions of Diablo 3 that will be out in three weeks, and they’re continuing with the offbeat tone they’ve demonstrated with previous ads in this campaign.
Creative Minx Marketing have buddied up with Konami to handle licensing and retail programs for Metal Gear Rising: Revengeance.