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TIGA warns GAME to embrace digital - fast

News by Brenna Hillier Contributor

Published on April 3, 2012

British trade organisation TIGA has warned newly rescued high street chain GAME that it needs to make dramatic changes to stay afloat.

TIGA CEO Richard Wilson told CVG that GAME's financial troubles came about for a number of reasons; notably, "the shift from physical to digital games".

"Given the rapid transition to digital gaming with consumers spending money on platforms such as Steam, Origin, the App Store, PSN, XBLA and Android market, GAME will have to develop a digital strategy - fast," he warned.

"More generally, it is vital that we support the growing number of small to medium sized developers and digital publishers that have emerged over recent years."

Wilson noted that TIGA is making an effort so support smaller developers.

GAME was saved from administration by a last minute buy out by OpCapita. it has appointed a new CEO and requested stock delisting.