A study polling 500 people conducted by Niko Partners had found that 64% of China’s 180 million casual and core gamers pay for their pleasure each month, and the country is outpacing other countries in terms of money spent. The age of those playing games each month is up as well, with those ages 40 and up making up 10% of those surveyed, which suggested a rise in causal games, while the firm denoted a decline in core gamers – which consume over 22 hours of game time a week. Thanks, GI International.
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