EA looking into sub models which “maximize” investments, get more people playing

By Stephany Nunneley
13 March 2012 14:42 GMT

EA Games label head Patrick Soderlund has told VentureBeat it’s “fair to say” the firm is looking at a subscription models similar to Call of Duty Elite, and how the firm can “maximize” its investments while getting more peopl playing its products.

Speaking with the site during GDC, Soderlund said like “all other companies” it’s only conductive to the business to look at any way possible to maximize both profit and public consumption.

“I think it’s fair to say that we’re looking at that,” he said. “That may take us to different places, but we’re not really talking about where that is yet.”

However, he doesn’t see a sub-service coming to the Battlefield or Medal of Honor series just to take Call of Duty “down” as, again, any decision made will have to be good for both the business and the consumer.

“When it comes to taking Call of Duty down, you know what? I don’t look at it like that,” he said. “We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing.

“I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to more units [sold] and more happy consumers.”

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