“Notch is the games industry’s Justin Bieber right now. Let me walk you through this. Justin Bieber has exploded, and Justin Bieber, as much as many want to hate him, is a very talented guy. If you did a Venn diagram of Minecraft fans and Bieber fans, I’ve no idea what that would look like, but each one via the internet has been born into a seemingly over night success, even though it likely took a huge effort over a very long time. Being like that can help put you in the spotlight. Notch and Minecraft deserve every success they have.” – Cliff Bleszinski on Minecraft creator Markus ‘Notch’ Persson to Develop.