Sony unveils ‘World In Play’ PS Vita EU ad campaign

By Johnny Cullen, Tuesday, 14 February 2012 10:46 GMT

Sony’s unveiled the European advertising campaign for PlayStation Vita ahead of the handheld’s launch next week.

Known as World in Play, the minute-long TV ad shows, at first, normal everyday situations from normal people before descending into game-like scenarios like a football match, a battleground and boxing match to name a few.

Get the video below.

PlayStation Vita launches on February 22 in Europe and the US.

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