Microsoft: “We won” 2011 in Australia, not Sony

By Brenna Hillier, Monday, 6 February 2012 05:23 GMT

Microsoft has issued its own response to the NPD Group Australia’s 2011 report, highlighting data in opposition to Sony’s claim to have won the year.

“It’s clear to see that the momentum in this industry is with Microsoft and the Xbox platform. We won at the telling Christmas period, we are standalone in our growth this year and looking at the past five years our consistency is unprecedented,” consumer channels group director David McLean said.

Microsoft said the Xbox 360 was the only platform to show growth in the Australian market, boasting a 5% increase in revenue across software, hardware and peripherals; Sony’s growth claim related to PlayStation 3 consoles only.

2011 marked the Xbox 360’s fifth consecutive year of growth of console sales and platform revenue, and is apparently the only console to do so.

The Xbox 360 was to top-selling consoles over the holiday sales period, and the platform had its most successful month to date during December 2011, and subscriptions for Xbox LIVE grew nearly 40%.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



David McLean

  • Microsoft: Kinect voice coming to Australia by end of 2011, statistics revealed

    Microsoft Australia’s Xbox boss, David McLean, has said Kinect will be voice enabled in the country by the end of the year, and also dropped a few interesting statistics for Aussie use of the console.

  • 360 sells 630,000 units in Australia

    Microsoft’s confirmed to Gamespot that Xbox 360’s now sold more than 630,000 units in Australia. The figure’s an increase of 93,000 since January this year. Xbox regional director for Australia and New Zealand David McLean dropped the news at E3, and also confirmed that the console’s Video Marketplace would launch Down Under later this year.

NPD Group

NPD Group Australia