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PS3 dominated Australian retail in 2011 

NPD Group Australia has revealed Sony took the greatest slice of market share at Australian retail over 2011.

Sales of PlayStation 3 hardware, software and peripherals accounted for 25% of units sold and 31% of value at Australian retail, the largest slice of any platform. The PS3 version of Call of Duty: Modern Warfare 3 outsold the PC and Xbox 360 versions, too.

No details were given on digital software sales, beyond a passing mention to "year-on-year growth in online revenues across the PlayStation Network".

On the hardware side, although Sony didn't give hard numbers it said the PS3 "outperformed the competition", with a 24% increase in sales.

"The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor," said SCE Australia boss Michael Ephraim.

The PS3 has reached an install base of almost 1.5 million in Australia.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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