PS3 dominated Australian retail in 2011

By Brenna Hillier
5 February 2012 23:16 GMT

NPD Group Australia has revealed Sony took the greatest slice of market share at Australian retail over 2011.

Sales of PlayStation 3 hardware, software and peripherals accounted for 25% of units sold and 31% of value at Australian retail, the largest slice of any platform. The PS3 version of Call of Duty: Modern Warfare 3 outsold the PC and Xbox 360 versions, too.

No details were given on digital software sales, beyond a passing mention to “year-on-year growth in online revenues across the PlayStation Network”.

On the hardware side, although Sony didn’t give hard numbers it said the PS3 “outperformed the competition”, with a 24% increase in sales.

“The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor,” said SCE Australia boss Michael Ephraim.

The PS3 has reached an install base of almost 1.5 million in Australia.

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