NPD has announced it’s reached an agreement with Walmart, which will allow the firm to include the retail giant’s sales data in its monthly games industry report. Information from both physical and an online outlets will be included. The agreement also includes data from other offerings the chain sells, which NPD also tracks, such as toys, home items, apparel, etcetera. “This agreement is truly a game changer for NPD and for the industry,” said NPD president and COO Karyn Schoenbart. “With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries. We look forward to offering our clients the best information ever for understanding their customers in order to drive better decisions and grow their businesses.” Thanks, IndustryGamers.
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