“Initially, the level of success took us by surprise, yes. We didn’t expect it to become the phenomenon it did. However, we did anticipate that Just Dance 3 would be bigger than Just Dance 2, because we saw how the brand was growing and we didn’t see any slowdown. The game continues to attract more and more people, no matter what kind of games they say they typically like to play. That growing audience helped us sell more than 25 million copies of the Just Dance franchise and has helped keep Just Dance 3 in the Top Five in sales since its launch.” – Ubisoft CEO Yves Guillemot, speaking to MCV on the continued success of the dance genre, as well as worries of it fizzling out.