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Quick quotes: Continued success of dance genre "took us by surprise," says Ubisoft

"Initially, the level of success took us by surprise, yes. We didn’t expect it to become the phenomenon it did. However, we did anticipate that Just Dance 3 would be bigger than Just Dance 2, because we saw how the brand was growing and we didn’t see any slowdown. The game continues to attract more and more people, no matter what kind of games they say they typically like to play. That growing audience helped us sell more than 25 million copies of the Just Dance franchise and has helped keep Just Dance 3 in the Top Five in sales since its launch." - Ubisoft CEO Yves Guillemot, speaking to MCV on the continued success of the dance genre, as well as worries of it fizzling out.

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In this article

Just Dance

Nintendo Wii

Just Dance 3

PS3, Xbox 360, Nintendo Wii

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About the Author

Johnny Cullen

Contributor

Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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