Project Titan to include product placement

By Brenna Hillier
23 January 2012 22:08 GMT

Blizzard’s next MMO – of which we know only the codename, Project Titan – just got a tiny little bit less mysterious.

A new recruiting ad on Blizzard’s website calls for a franchise development producer to “work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO that enhances the gameplay experience”.

While the inclusion of sponsored product placement is interesting enough given the ongoing debate on the sustainability of the premium MMO model, the ad has sparked more speculative discussion; Beefjack, for example, argues product placement may suggest a real-world setting.

The successful applicant will also be responsible for Blizzard’s merchandise and licensing efforts, with particular reference to books, action figures, comics, short movies, and apparel.

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