Cowen & Co analyst Doug Creutz has estimated that EA has invested close to half a billion dollars in Star Wars: The Old Republic. Speaking with MarketWatch, Creutz said he believes EA has “minimized its risks as much as it can” on the MMO, “but it’s still a risky bet” and how well the investment pays off will rely on “how Star Wars performs.” Last year, Wedbush Securities analyst Michael Pachter estimated that in the end, EA would have invested $80 million in the game. SWTOR was released on December 20 and shortly thereafter, EA announced that 1 million users had signed up, garnering over 60 million hours of in-game play time. Thanks, Spong.
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