Media Create reports 325,000 Vitas sold in Japan launch week

By Brenna Hillier
21 December 2011 06:26 GMT

Ahead of its official data release tomorrow, Japanese sales track firm Media Create has released a preliminary report.

Andriasang reports the firm puts Vita sales on December 17 and 18 at 325,000 – slightly higher than rival service Enterbrain’s data.

While not privy to Sony’s figures, Media Create estimates the initial shipment was 500,000, as supported by an earlier Nikkei report. This works out at about 65% sell-through.

Echoing comments from the Nikkei report, Media Create CEO Atsushi Hosokawa said the system’s higher price tag and lack of “killer app” was stalling sales.

“The shipment was abundant, so it seems that there were hardly any reports of inability to buy due to shortages. Regarding sold units, to be honest we would like to have seen it sell a bit more, but you can say that it reached a certain level of success,” he hazarded.

Interestingly, Hosokawa noted that continuing strong sales of the PSP – around 60,000 last week – could be holding the Vita back.

The Vita arrives in the west in February.


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