First full Japanese TV spot debuts “If we play, we’re friends” campaign

By Brenna Hillier, Friday, 2 December 2011 02:23 GMT

The first PlayStation Vita commercial is disappointingly less insane than its teaser suggested.

The cycling fellow is Eita Nagayama, an actor whose works include Tokyo Friends: The Movie and Dear Doctor. He shouts “I got a PlayStation Vita”, as the uploader has helpfully speech-bubbled.

At the end of the trailer there’s a making-of feature, too.

And that’s it. No gazing at power plugs. No strange German cereal eating. No creepy-arse dolls.

Sony, I am disappoint.

Vita launches in Japan in mid-December, and arrives in Western markets in February.

Thanks, Andriasang.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



If We Play We're Friends


  • SCEJ makes corporate restructure, to feature new first-party division

    Sony Computer Entertainment Japan has announced this morning a corporate restructure in its ranks, bringing in two new divisions for the company: first-party publishing and online services.

  • Report - Vita 3G downloads limited to 20Mb

    According to a report from ASCII, a SCEJ rep has apparently said that downloading files from a 3G version of PlayStation Vita will be initially capped to 20Mb. The Sony person did state the size could change in the future, though. It also said to the site that it’s providing developers with support with online […]