First full Japanese TV spot debuts "If we play, we're friends" campaign
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The first PlayStation Vita commercial is disappointingly less insane than its teaser suggested.
The cycling fellow is Eita Nagayama, an actor whose works include Tokyo Friends: The Movie and Dear Doctor. He shouts "I got a PlayStation Vita", as the uploader has helpfully speech-bubbled.
At the end of the trailer there's a making-of feature, too.
And that's it. No gazing at power plugs. No strange German cereal eating. No creepy-arse dolls.
Sony, I am disappoint.
Vita launches in Japan in mid-December, and arrives in Western markets in February.
Thanks, Andriasang.