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Dance genre sales up 326% yoy, says NPD

NPD has been doing a bit of math, and according to its figures for the 12 months ending October 31, the dance genre has grown 326% percent year-over-year. When compared to overall videogame sales, the later has only grown yoy by 3%. Last month, NPD noted that the dance category was up 135% when comparing October 2010 figures to the same period in 2011. Two titles which can help confirm the growth in the genre are Just Dance and Dance Central: the former is up 85% yoy in sales and the later passed the 2.5 million sales mark in August of this year. According to NPD, 8 out of every 10 players of dance games are female, the majority of which are teenagers or younger.

Thanks, Joystiq.

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Dance Central

Xbox 360

Just Dance

Nintendo Wii

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.
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