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First Vita commercial tease looks traditionally bonkers

The PlayStation brand's reputation for off-the-wall advertising looks set to be reinforced by the first trailer out of Japan.

Sony Japan has kicked off its Vita promotional activities with the teaser below; the tag line at the end says "The future of games is changing". Watch closely and you'll see some weird things happening in the live-action tease.

The Vita hits Japan in December so stay tuned over the next few weeks as this campaign winds into gear, hopefully with some suitably insane TV spots.

Cover image for YouTube video

Thanks, Andriasang.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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