Reggie: The concept of releasing Nintendo games on mobile “really flies in the face of what we believe in”

By Stephany Nunneley
18 November 2011 17:01 GMT

NOA’s Reggie Fils-Aime has said that Nintendo doesn’t make “devices for the sake of making devices” and the concept of having its core franchises on competing systems “really flies in the face of what we believe in.”

Speaking in an interview with AOL’s Games Blog, Fils-Aime said the firm’s offerings can best be “brought to life” on the firm’s own hardware, and in the end, “it’s the best for our investors” if Nintendo doesn’t branch-off into mobile platforms.

With this in consideration, Nintendo is contemplating companion applications for its games, and with the firm’s 3DS eShop heading to iOS and web, the firm is keeping an open mind on expanding into more apps.

“We consider a lot of things, and we’ll continue to drive a lot of experimentation not just with Facebook or things that we do from a PC website standpoint,” Reggie said. “We want to make it easy for all of our fans to be connected to the key franchises they love and the experiences they love. So, we’re constantly looking at everything.

“But in the end, the full game experiences will be brought to life, at least from a first party perspective, on our hardware.”

Reggie said that in order to continue bringing these experiences to the consumer and compete in the marketplace, it’s best if the firm only competes with its own franchises.

“The way that we compete, is that we compete with our franchises, we compete with our differentiated experiences and we compete by giving the consumer the best value for their money,” he said.

“Nintendo has always been a mass market company. Even from back in the days of the NES, we always want as many consumers to jump into this industry that we love called video games, and to maximize the breadth of our reach. And the only way we can do that is great games, great experiences, differentiated experiences at a great value.”

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