SCEA has announced Guy Longworth has been appointed as its new senior VP of marketing and PSN. Longworth will report to president and CEO Jack Tretton, and will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development. His first day on the job will be October 31. Longworth, who has over 20 years of consumer marketing experience, previously worked for Procter & Gamble, Kraft, Kellogg’s, and most recently, Annapurna One which he founded. Longworth takes over for Peter Dille, who announced back in March he was leaving the firm.
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My Nintendo members can grab some goodies with their Gold Points.
BioWare builds a corn maze to advertise Anthem, but what were you expecting after Goose Cam and the holiday stream
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Project Morpheus marketing executive Guy Longworth has revealed Facebook boss Mark Zuckerberg’s request for a tech demo of the PlayStation 4 VR tech in the lead up to the social network’s acquisition of rival Oculus Rift.
PS4 and PS Vita will work in tandem on many levels going into next-gen, and the pairing presents a significant opportunity for the handheld format says Guy Longworth, Sony’s senior vice president of PlayStation brand marketing for Sony Computer Entertainment of America.