We Sing publisher: Karaoke games are “evergreen”

By Brenna Hillier, Friday, 21 October 2011 00:49 GMT

We Sing publisher Nordic Games doesn’t see a Guitar Hero-like fall from grace for the karaoke genre.

“Obviously Guitar Hero and Rock Band have reached quite a saturation point, where you have too many versions for people to keep up with. I personally think dancing games has a real problem with that as well,” We Sing senior producer Kevin Lathers told SPOnG.

“I always see singing games as an evergreen sort of thing. There’s very much a natural party feeling there – everyone knows what you do with a singing game.

“I think it’s that kind of accessibility – as long as it remains fun, easy to get into and has nice and simple gameplay, people will always want to play it.”

It helps that We Sing has muscled out its competitors, leaving it the most recognisable Wii karaoke brands. Lathers believes We Sing’s rivals shot themselves in the foot.

“There was a fair amount of competition when we first started with We Sing and We Sing Encore. There was U-Sing and a number of similar products,” he said.

“I think they were probably too worried about trying to do too much with what they had. I don’t think they were expecting millions and millions of sales, so probably decided not to carry on because of that.”

We Sing, on the other hand, is almost perennial in its contant success.

“I think we’ve become ‘the’ singing game on the Wii. Hopefully we’ll keep that momentum going for as long as possible,” Lathers noted.

“We seem to have hit a stride with We Sing, and it still seems to be going quite well for us. We’re very proud of it – especially with UK Hits, that came out a few weeks ago. Our games seem to have gone down a storm.”

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