Quick quotes: “It’s really difficult to be successful with a new IP,” says Suda51

By Johnny Cullen, Monday, 3 October 2011 11:29 GMT

“Of course we always wish to have a big hit, but at the same time – not just in Japan, but worldwide – I think it’s really difficult to be successful with a new IP. You really need an extraordinary amount of support to have a new franchise be successful. Unfortunately we couldn’t really do as well as we hoped for.” – Grasshopper’s Goichi Suda, speaking to Eurogamer at TGS on the difficulties of making a new IP. Grasshopper released Shadows of the Damned, via EA Partners, this past summer to critical success, but very low sales.

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Ea Partners

Goichi Suda

Grasshopper Manufacture