EA and Sports Illustrated team up in Need for Speed: The Run promotion

By Stephany Nunneley, Tuesday, 27 September 2011 17:03 GMT

EA has announced that Sports Illustrated swimsuit models Irina Shayk and Chrissy Teigen will play guest starring roles in Need for Speed: The Run. In addition, the partnership between the two firms hands out a new SI subscription offer.

In the game, the two ladies are best friends and rival racers competing against Jack, the game’s protagonist.

As part of the partnership, Sports Illustrated and EA are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer, and new subscribers will receive a six month “All Access” subscription to SI, Need for Speed” The Run video game and the DVD for $49.95.

Additional marketing includes commercial promotions for the offer, and Sports Illustrated will have promotional billboards in the game, which will be used to promote the Sports Illustrated “All Access” Subscription as well as SI’s Sportsman of the Year and Swimsuit franchises.

Watch a behind-the-scenes video of the models chatting about being in the game below. There’s flashes of them in bikinis too, which you will enjoy.

Need for Speed The Run will be available November 15 in North America and November 17 in Europe for 3DS, PC, PS3, Wii and Xbox 360.

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Irina Shayk