Psychological study evaluates Angry Birds addiction

By Brenna Hillier
13 September 2011 02:31 GMT

A handy infographic helps explain why you just can’t stop flinging enraged avians at increasingly pitiful pigs.

The infographic is the result of a study by market research firm AYTM. As well as looking into why and how likely it is that Angry Birds proves addicting, the research also examined emotional response to the game and just how massive and penetrative Rovio’s casual phenomenon is.

Check it out below.

Angry Birds Addiction Infographic | AYTM
Infographic by: AYTM Market Research

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch