Psychological study evaluates Angry Birds addiction

By Brenna Hillier, Tuesday, 13 September 2011 02:31 GMT

A handy infographic helps explain why you just can’t stop flinging enraged avians at increasingly pitiful pigs.

The infographic is the result of a study by market research firm AYTM. As well as looking into why and how likely it is that Angry Birds proves addicting, the research also examined emotional response to the game and just how massive and penetrative Rovio’s casual phenomenon is.

Check it out below.

Angry Birds Addiction Infographic | AYTM
Infographic by: AYTM Market Research

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