New PSP SKU aimed at “teens and much younger”

By Stephany Nunneley, Tuesday, 6 September 2011 18:43 GMT

SCEE’s Jim Ryan has said the budget PSP mode unveiled at gamescom last month is aimed directly at the younger market.

Speaking with MCV, Ryan said the £89 price-point will help “lift off” sales of the device, and with the exclusion of wi-fi, Sony was easily able to lower the price of the handheld.

“You will see the audience skew younger,” he said. “At €99/£89 it will make a great Christmas gift. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking wi-fi out is the price to pay, we’re happy to.

“The €89 price tag is a real barrier that we’ve got under which will help us lift off.”

Thanks, Eurogamer.

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