SCEE’s Jim Ryan has said the budget PSP mode unveiled at gamescom last month is aimed directly at the younger market.
Speaking with MCV, Ryan said the £89 price-point will help “lift off” sales of the device, and with the exclusion of wi-fi, Sony was easily able to lower the price of the handheld.
“You will see the audience skew younger,” he said. “At €99/£89 it will make a great Christmas gift. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking wi-fi out is the price to pay, we’re happy to.
“The €89 price tag is a real barrier that we’ve got under which will help us lift off.”