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Australian PS3 sales quadruple after price cuts

Brenna Hillier avatar
News by Brenna Hillier Contributor
Published on

Sony Computer Entertainment Australia has gleefully announced a massive sales spike in the wake of PlayStation 3 price cuts.

According to data gathered by NPD Australia, the week immediately following the price cut saw "a surge of over 400 percent", but no hard numbers have been released.

"Australians love not only games, but also the quality home entertainment PS3 provides," said Michael Ephraim, SCEA managing director.

"Sales are booming because PlayStation 3 is the best device to connect to your TV, at incredible value, to provide the ultimate home entertainment experience."

The price cut went into effect on August 22 in Australia, and saw prices cut by around AUD $150. The 160 GB PS3 now goes for AUD $350 with the 320 GB model at AUD $450.

The Australia and New Zealand games market is worth around $2 billion annually.

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
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