Kevin Butler returns to PlayStation in new ad campaign

By Johnny Cullen, Tuesday, 30 August 2011 14:23 GMT

Did you think it was the end? This is Kevin Butler we’re talking about here.

SCEA’s launched a brand new marketing camapaign for PlayStation 3 following the $249 price-cut given to the machine at gamescom two weeks ago, seeing the return of Kevin Butler after taking up the presidency of his uncle’s flooring company..

According to VP of product marketing Scott Steinberg on the US PS Blog, Long Live Play is “designed to celebrate gamers from all walks of life and recognize you for making us who we are today.”

You want to see the video, don’t you? Here it is. He still has his little man-crush on Tretton, for the record.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Kevin Butler

  • Sony hires new advertising agency to replace Kevin Butler firm

    Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems […]

  • Kevin Butler's Sony lawsuit settled out of court

    Actor Jerry Lambert, aka Sony’s Kevin Butler, has settled the lawsuit with his former employer out of court.

Long Live Play

Scott Steinberg