“I’ve thought for a long time that games are too expensive. I don’t put us in that category of course – for what we give you, for sixty bucks or however many ‘quid’ it is. That’s a lot of money for entertainment, so I think the good news is that in certain markets- PC, iPhone, mobile – we can see prices coming down. But I do think industry-wide we would benefit from more games out at $19 or $29. I would try more games. Because I’m not going to try a game for $60. It’s a tough decision. That’s why people read reviews and previews, because it’s not only a money decision, it’s a time-investment decision. It’s not like going to a movie.” – Bethesda’s Todd Howard to PSM3 on why not all games should cost $60. Thanks, D’toid.
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