Quick Quotes: Ubisoft has high hopes for its free-to-play model

By Stephany Nunneley, Wednesday, 27 July 2011 16:43 GMT

“Using the free-to-play model, we want to move people onto higher definition games, games that are going to be much more immersive. We have been developing the capability in-house, based on franchises that we know have worked well. It’s vital for us to look at how the market is expanding.” – Ubisoft UK’s head of digital marketing Alan Dykes to MCV on the firm’s Free-to-play hopes.

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