GAME now has digital offerings in 1,200 stores

By Stephany Nunneley, Tuesday, 26 July 2011 18:17 GMT

GAME has announced the availability of in-store digital games in 1,200 of its worldwide stores, after a successful trial at its UK locations.

Ireland, France, Spain, Scandinavia and Australia are the new territories with digital availability of 26 PC games via redeemable codes.

“In the last six months we’ve introduced thousands of new customers to digital gaming,” GAME Group’s commercial strategy director Tricia Brennan told MCV.

“Our stores offer payment methods that aren’t available online, and which offer complete financial control and security. For example, customers can now use reward card points and traded-in games to pay for a digital title.

“We’ve learned that traditional retail disciplines work well with digital games. High profile in-store promotions, attractive trade-in deals, and sound advice from store teams have all raised the profile of digital titles and encouraged new customers to buy them.”

More digital titles and territories will be added in the coming months.

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