“I think the home console experience is going to be with us for a long time. Do I think that the iPad will encroach? Absolutely, it has to. You think about how many iPads are out there already, iPads and other mobile devices. But I don’t think it’ll be exclusive, I don’t think that just because somebody buys one of those things they wouldn’t buy a console. I think there’s always going to be a market for high-end, for people who just want to play the most cutting edge. I think there’s always going to be a market for, ‘I want to flop down on the couch and sit back.'” – Sheldon Carter to CVG on the popularity of iPad.