Report – EA Sports to form new Texas studio

By Brenna Hillier, Wednesday, 29 June 2011 08:08 GMT

EA Sports is said to be deciding on a Texas location for a new development team.

IGN cites an internal memo from the desk of EA Sports head Daryl Holt.

“We have aggressive plans for expansion, and I will be visiting Austin, Texas, this week to assess potential space for a new EA Sports studio location,” Holt said.

“Our goal is to attract, hire and retain the industry’s best talent.”

Retaining talent has become an issue for EA Sports recently following some high-profile departures from Madden studio EA Tiburon.

“With these departures comes a renewed focus on retention, but also a realization that these departures create new opportunities for our people at all levels within the studio,” Holt wrote of the affair, adding that EA Sports has “cemented a new development structure”.

The new studio will be the third EA Sports team in North America.

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