Xbox COO Dennis Durkin has said he doesn’t feel threatened by either Sony or Nintendo, and wouldn’t want to be launching PS Vita in the current market.
“I’m not sure I would want to be launching a dedicated portable device right now into that market,” the executive told IndustryGamers when asked about Vita.
” … If you look at the 3DS, certainly versus people’s expectations it’s not been as successful as people would have thought.
“So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. … You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.”
Durkin commented that he felt confident about Microsoft’s own “bets” – Kinect and Live’s entertainment features.
“That’s where we think well have the most differentiation versus the competition. … So I feel very good about our relative position relative to both of our competitors. I certainly wouldn’t want to trade hands with either of them.”