Xbox executive “wouldn’t trade hands” with Sony or Nintendo

By Brenna Hillier, Monday, 27 June 2011 03:58 GMT

Xbox COO Dennis Durkin has said he doesn’t feel threatened by either Sony or Nintendo, and wouldn’t want to be launching PS Vita in the current market.

“I’m not sure I would want to be launching a dedicated portable device right now into that market,” the executive told IndustryGamers when asked about Vita.

” … If you look at the 3DS, certainly versus people’s expectations it’s not been as successful as people would have thought.

“So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. … You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.”

Durkin commented that he felt confident about Microsoft’s own “bets” – Kinect and Live’s entertainment features.

“That’s where we think well have the most differentiation versus the competition. … So I feel very good about our relative position relative to both of our competitors. I certainly wouldn’t want to trade hands with either of them.”

Thanks, CVG.

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