Peter Moore is excited over how the industry “has embraced connectivity”

By Stephany Nunneley, Thursday, 16 June 2011 20:18 GMT

EA Sports president has predicted that in the future there will be no “offline games,” as the gaming industry starts to embrace connectivity en masse.

Speaking in an interview with Gamasutra, Moore said it was “very pleasing” to see how this connectivity is becoming more mainstream how it has changed “business models to react to consumer demands.”

Moore said EA is planning on integrating more online and social aspects into EA titles and plans to make the games “less discrete, standalone experiences and more like services.”

“Madden shouldn’t be a place you buy, it should be a place you go,” he said. “We look at our research and see, there are 130, 140 million fans of the NFL in America. What do we need to do to bring a Madden experience to them? It could be as simple as a three-minute experience every day, or as complex as playing Franchise Mode, or every stop in between.

“Now everyone who’s a sports fan who has a device is a consumer. The goal ultimately is to move those folks further along the value chain, and that’s what we’re intending to do. It’s a double-edged sword: It’s a more fragmented marketplace, but there are more gamers than ever before. It’s a broad swath of experiences and a great opportunity to grow our business.

“There’s a massive humanity that supports this tribal thing called soccer out there, and how do we bring that to life within the video game experience? It’s a quantum leap in the virtualization of the passion I have for the game, more than just for the video game.”

You can read the entire interview through the link.

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