Bungie confirms no-show at E3

By Johnny Cullen, Saturday, 7 May 2011 09:57 GMT

Bungie’s confirmed that it won’t be attending E3 in a month’s time.

The developer is creating a new IP that will be published by Activision under a ten-year deal, and it was thought that this year’s event might be finally when we would see the new title in action, according to comments made by Acti COO Thomas Tippl at last year’s E3.

Not to be, though.

“Oh, and while we’re on the subject of clarification, we won’t officially be at E3 this year,” Bungie said in its weekly update on its website.

“Remember the Band-Aid approach I talked about last week? This is what it feels like in practice. Sorry for the sting. We wanted to make sure you didn’t get whipped into a rumor-fueled frenzy only to have your expectations unceremoniously dashed during expo week.”

E3 begins on the week of Monday, June 6.

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