HMV launches preowned games app for iOS, Android

By Brenna Hillier, Tuesday, 12 April 2011 00:26 GMT

UK retailer HMV is offering a free app for your Android phone or iDevice, with a disarmingly charming set of features encouraging you to get in on some trade-in action.

The app, called re/play, allows you to check the value of your old games instantly, as trade-in credit, gift vouchers, or cash.

The bit that’s winning me over is you don’t even have to type in the title if you’re in a rush – just use your phone’s camera to scan the barcode. Nifty.

It also includes a store locator, presumably for when you are overcome by the trade-in value of your old games and rush off to capitalise on it, as well as advertising the latest pre-owned offers and deals.

HMV points out that the credit it gives fro trading in old games is actually valid across the store – so you can turn it into CDs, DVDs, devices, clothing, tickets, and – well, whatever they have in shops nowadays.

The retail chain is said to be hoping to encourage awareness among consumers blind to the pre-owned games market.

The re/play app was developed by MoPowered and is available now on iTunes and the Android Marketplace.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.





  • HMV reports sales of £1.95 billion for end of fiscal year

    HMV has reported sales of £1.95 billion for fiscal year ending April 25, with profits up £63 million. Escalating profits were attributed to its Re/Play branding, and Gamerbase concessions in the Trocadero, with more pay-to-play locations planned for the next fiscal cycle. “At the end of the second year of our three-year transformation plan the […]

  • HMV enters pre-owned market, Re/Play launches in UK and Ireland

    HMV has announced that as of Friday 24 October trade-in service, Re/Play is launching meaning you will be able to trade in your games for credit for anything the store has to offer, writes MCV. “Re/Play will launch in 160 stores across the UK and Ireland, including regional flagships in London’s Oxford Street, Birmingham, Manchester, […]