THQ to co-develop new IPs with Random House Publishing Group

By Johnny Cullen, Monday, 4 April 2011 11:50 GMT

THQ’s announced it’s entered into a partnership with The Random House Publishing Group to co-develop new and original IPs “across multiple mediums.”

According to the release THQ has sent out, the collaboration will “first appear as a collection of games and books” as they develop into a “rich IP universe that will allow for ongoing shelf life through other media.”

The new relationship will also continue upon both parties’ existing efforts to bring THQ IPs to books, such as Homefront, while THQ plans to ramp up more involvement in Random House’s creation of “world bibles” – THQ’s wording – for potential THQ properties via RHPG’s IP and development group, Random House Worlds.

“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,” said core games creative and business development director, Lenny Brown.

“Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” added Keith Clayton, RHPG’s creative development director.

“It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”

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