Angry Birds has become the new Super Mario Bros, says mobile game developer

By Stephany Nunneley
19 March 2011 14:43 GMT

Angry Birds is everywhere, and with over 100 million downloads and counting, there’s no denying it’s extremely popular. It’s become the new Super Mario Bros, according to mobile game developer Sourcebits.

We’re not sure how Nintendo feels about the comparison.

“If you look at the market cap for easy-to-play casual games vs. the market cap for epic first person shooter type games,” said Sourcebits’ VP of sales Dan Gonzales to IndustryGamers.

“You’ll quickly understand the importance of Angry Birds. The hardcore gamer, while fairly large in a historical context, is completely dwarfed by the number of casual gamers adopting smart phones and tablets.”

“The world is changing and fast,” added the firm’s other VP of sales, Brian Meehan. “Angry Birds is the world’s new [Super] Mario Bros.

“My kids will never own a DS or PSP. They have everything via smart phones and tablets. When I travel, I love to walk from the back of the plane to the front and see what people are doing on their devices. Not surprisingly, it’s mostly games. I particularly see a lot of Angry Birds on iPhones and iPads. Not just one or two, but ten to 15.”

We personally, don’t own Angry Birds. But we’ve played it at the Sprint store on an Android phone.


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