Kinect hardware, software sales hit 10 million

By Johnny Cullen
9 March 2011 18:06 GMT

Microsoft’s has confirmed that both hardware and software Kinect sales have hit 10 million units worldwide since the motion sensor was first released in November 2010.


Microsoft’s Xbox 360 motion sensor.

Released globally in November 2010.

Announced at E3 2009 as Project Natal.

It’s also sold 10 million pieces of software for the motion camera since it first launched back in November.

In its first 60 days on sale – November 4, 2010 in the US up to January 3, 2011 – Microsoft sold 133,333 Kinect units per day on average, according to Guinness World Records, which has named the device the fastest-selling consumer electronics device.

“The sales figures here speak for themselves,” said gaming editor for Guinness World Records, Gaz Deaves.

“According to independent research, no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector.”

Microsoft said the 2011 releases of Avatar Kinect, Body and Brain Connection from Namco, Michael Jackson The Experience from Ubisoft, Tetsuya Mizuguchi Child of Eden, Twisted Pixel’s The Gunstringer,

Pachter’s take

“Yes,” the analyst said when asked if he was surprised at the announcement. “Not much to say after the first 8 million. It’s still selling 1 million per month, pretty surprising, and definitely non-core. Wait till there are core games created.”

THQ’s Kung Fu Panda 2, 2K’s Carnival Games: Monkey See, Monkey Do and Double Fine’s Sesame Street: Once Upon a Monster are Kinect’s currently announced highlights for the year.

The news arrives after Microsoft confirmed at CES in January that Kinect had shipped 8 million units within 60 days of being on sale.

Kinect sold 2.5 million units in its first 25 days at retail, and 1 million in the first ten days.

Estimates of shipping 5 million units of Kinect in 2010 were easily breached, much to the surprise of the analyst community.


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