Namco: “Retail is never going to go away”

By Brenna Hillier, Friday, 25 February 2011 02:23 GMT

Carlson Choi, Namco Bandai’s US vice president of marketing, has declared that games retail will never die.

“Retail is never going to go away,” Choi told MCV. “It is going to be there forever.”

“But we need to understand that fine balance between retail and digital. It is a challenge. [Apple’s Steve] Jobs changed the way the gaming market works. The question is, how will that evolve over the next couple of years and how can retailers stay relevant?”

The VP commented that digital had come a much larger slice of the publishing pie.

“About three years ago digital accounted for one per cent of most publishers’ revenue, today it’s about 15 per cent,” he said, adding later, “We have become platform agnostic.

“Any connected device is an opportunity for us. … If you see a connected device with a display, you are likely to see us there in the future, but at the right time with the right content.”

Thanks, GoNintendo.


Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch